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MCHA


Who Website Design
What Desktop, Mobile
When June 2018
Where NYC / NJ
Why Historical Preservation

Case Study


The Monmouth County Historical Society derives its funding from community social events and donations towards its robust historical collection. Monmouth citizens need a more streamlined way to donate, purchase tickets and access resources on MCHA’s website.

How might we engage citizens through the website to financially and academically support MCHA’s mission?







A brief history...

“The Battle of Monmouth was an American Revolutionary War battle fought on June 28, 1778, in Monmouth County, New Jersey. The Continental Army under General George Washington attacked the rear of the British Army column commanded by Lieutenant General Sir Henry Clinton as they left Monmouth Court House (modern Freehold Borough). It is also known as the Battle of Monmouth Courthouse”

Insights


Users want direct pathways to access museum information

Ease of use in purchasing tickets, making donations and finding resources

Highlight MCHA’s vast academic offerings

Ideation


Give users purpose while browsing the site

Drive people to donate and purchase tickets

Provide users with a direct pathway to information they are seeking

Update design with a more modern feel

Implement easily accessible social media functionality for target users







Susan has lived in Monmouth County New Jersey a majority of her life and is an active member of the Monmouth County social scene. She enjoys attending MCHA functions with her family. Susan believes in donating to the Association to support her community.



Albert is writing a thesis paper  with a focus on needlework artifacts. He has been conducting research by visiting websites and heard from a colleague that Monmouth County Historical Association has an extensive collection on this.


Design +Testing:


Usability testing the current site we established a baseline to compare our new design.

We collaboratively designed an initial prototype to test users on the already established tasks.

1. “Purchase two tickets to the garden party”
2. “Find the mission statement”
3. “Find the eMuseum”


MID-FIDELITY : DESKTOP


MID-FIDELITY : DESKTOP



Design +Testing

(continued.)


Two rounds of usability testing where done on the new design of both desktop and mobile layouts. Validating, rejecting or fine tuneing our design decisions along the way.

Comparing the current site with the new design, we found users were able to complete tasks much more efficiently with a greater sense of ease. 


Hi-Fi + Prototype




After several rounds of usability testing it was time to get into into a presentable Hi-Fi prototype in order to present to stake holders.




CLICK FOR PROTOTYPE

Conclusion:


The tests above validate progress made as a team. It also provided a strong foundation while  presenting to the MCHA stakeholders.

Although the reception was glee, things like content placement and copy must be further investigated as well as accessability testing.   


Next Steps


DESIGNING FOR OTHER DEVICES - Asses all other screen sizes and create breakpoints and layouts accordingly.

VISUALIZE DONATION GOALS DIRECTLY ON  WEBSITE -
Real time tracker on homepage visualizing current pledge drives goals.

IMPLEMENT SEARCH ENGINE OPTIMIZATION -
With regards to online resources and academic contribution online.

ABILITY TO STORE DONOR INFORMATION FOR REPEAT DONATIONS -
One-click donations for return donors.

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