Highlighting logical ideas and people through a limited-run, responsible textiles.
Transparency:
Customers are demanding transparency as they take an increasing interest in the ethical practices of who they buy from” - The Guardian
Consumers are understanding the detriment of over consumption through facts like “Newsweek reported the volume of clothing Americans dispose of each year has doubled in less than 20 years, from 7 million to 14 million tons”
Consumer culture is growingly aware of the link between the products we buy and the drgrading nature world around us.
Demand to know what is in a product and how it was manufactured is increasingly a question around the world.
Responsibility:
91% of global consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues
52% of consumers dont believe companies are acting responsibly until they hear communications otherwise.
84 percent of consumers globally say they seek out responsible products whenever possible, though 81 percent cite availability of these products as the largest barrier to not purchasing more. -The retail manufacturing industry is the second most polluting industry on earth, second only to oil. (-Annie Leonard, an expert in overconsumption)
Durability:
1% of the materials used to produce our consumer goods are still in use six months after sale..)
In a recent survey, companies who address social and environmental issues will be rewarded by consumers with:
90% said “trust”
88% said “loyalty”
93% said “positive image”
63% of consumer have bought a product associated with a cause in the last 12 months.
Market Trend Analysis:
Globally consumers say they are willing to:
71% pay a higher price for a socially or environmentally responsable product.
81% consume / purchase fewer products to consume natural resources
62% work for a socially or environmentally responsable company even if the salary would be less then at other companies.
80% buy a product from an unknown brand if it had strong social or environmental commitments.
Of the 149 millennial survey respondents who cited a most important sustainability practice, only
21% specified social responsibility. This is less than half the number who said that the “inherent sustainability” of the product (like products that directly help consumers live sustainable lives) matters most. -
Millennials’ demand for sustainable products, not just socially responsible companies, represents an important shift in consumer priorities. For example, when asked specifically about purchasing an automobile, the Baby Boomers we also surveyed most frequently said they would prefer to buy a car that is “made in America” (a social priority). In contrast, millennials most often said they want a car that “uses little to no fuel and is good for the environment”– that is, a product that is inherently sustainable.-business insider
66% of Global Consumers Say They’re Willing to Pay More for Sustainable Brands — Up 55% From 2014.
73% of Global Millennials Are Willing to Pay Extra for Sustainable Offerings—Up From 50% in 2014 -nielsen.com
Hemp.
Of all the crops on earth to make things out of, hemp is arguably one of the most environmentally friendly and resource efficient -textiles, food, drink, medicine, anything.
Illegal to grow in the USA this crop is finally has a chance of becoming legal. Surprisingly thanks to Mitch McConnell.
We support hemp and utilize it as much as possible in all textile products.
Hemp as a logical building material has stood the test of time and is in a resurgence into our everyday lives.
Business Model
A Limited release clothing and textile product offering. Each run will recognize, promote and donate a portion of its proceeds to specific organizations that stand for environmental, human, and systemically progressive ideas. Collaborations with established and emerging brands and artists coupled with in-house campaigns that highlight and promote past and present thinkers - will drive early adopters to encounter, associate and push initial demand in the growing conscious-consumer market.
The three pillars which all products will be based upon are: Transparency, Responsibility and Durability.
Transparency - Everything from manufacturing and material processing to financial and accounting practices will be openly communicated and available to all customers.
Responsibility - All materials, processing and corporate culture will practice the most available and progressive forms of environmental and social responsibility.
Durability - All products will be sold to last, a system promoting a complete lifecycle and generational transcendence will contribute to a cyclical economy of the future.