OF LOGIC
Who People, culture
What Textiles, clothing
When New York, NY
Where Current
Why Systemic change
What Textiles, clothing
When New York, NY
Where Current
Why Systemic change
Case
Study
“Responsible Sub-Culture”
How might viral popular-culture be used to promote environmental advocacy and systemic change?
Insight
A growning number of consumers are demanding products to be more transparent, responsable and durable.
Inspiration
As Millenials grow in spending power - The demand for “honest” products produced by companies that support the human health and the environment.
The images below represent - ideas, people, symbols, etc... of which this generation relates.
Expressions of: acceptance, solidarity, sustainability, health, and growth are the things of logic in today's culture.
Help it spread. Thanks
>> Research Doc here >>
Ideation
The viral cult-like demand of a brand like Supreme, Pioneering sustainability and corporate responsibility ethos of a brand like Patagonia?
This project aims to explore the combination of the emerging conscious consumer, sustainable manufacturing, processing techniques and the support of progressive environmental ideas and people in popular culture.
The new wave of conscious consumers brings ever more emphasis on the environment and our economy and their relation to humans and happiness.
Gentle quips / phrases embroidered on shirts aim to highlight and remind of facts and historical figures who stand for a sustainable more logical future. These initial sayings represent the values and foundational lessons Of Logic.
Initial-run typography samples:
Details
Naturally died (turmeric, coffee, beer grain...ect) hemp and organic cotton clothing and textile products.
Limited run with a portion of the proceeds being donated to the organization most closely related to its message, person or idea.
All inputs (costs, transportation, material origin and processing.. etc.) will be available to public at all time.
By reintroducing these people and ideas into the public eye through a cultural lens it both promotes and practices the fundamental ideals of transparency, responsibility and durability.
Prototype
Simple, easy to read, thought provoking
Analysis
Things we are learning.
Prototype, prototype, prototype, get them in peoples hands.
Hard to find a good hemp sweat maker.
Hemp is legal now!
Conclusion
People love them and slow growth is the best growth.